Programs

BA in Communication

What Will I Learn?

Our program covers three areas: Advertising and Public Relations, Social and Political Communication, and Interpersonal and Organizational Communication. You may focus on only one or a mix of these three areas.

Curriculum

The BA in Communication requires 92 credits.

Major Core Courses (25 credits)

Course Number Name Credits
COM 202                       Interpersonal Communication 3
COM 213 Public Relations 3
COM 226 Principles of Advertising 3
JSC 224 Social Media 3
JSC 312 Media and Society 3
JSC 419 Media Law and Ethics 3
JSC 451 Media Research Methods 3
COM 498 Internship 1
COM 499P Capstone Project 3
COM 499R Undergraduate Research 3

Major Professional Electives (15 credits)

Course Number Name Credits
COM 305 Crisis Communication & Conflict Management 3
COM 316 Political Communication 3
COM 350 Media Entrepreneurship & Information Architecture 3
COM 353 Organizational Communication 3
COM 354 Health Communication 3
COM 358 Small Group Communication 3
COM 430 Writing for Advertising and PR 3
JSC 220 News Writing and Reporting 3
JSC 222 Digital Media Design 3
JSC 226 Multimedia Journalism Basics 3
JSC 228 Arabic News Writing and Reporting 3
JSC 314 Data and Society 3
TVF 222 Introduction to Audio Visual Media 3
GRDE 313 Advertising Design 3
MKT 201 Introduction to Marketing 3
MKT 302 Integrated Marketing Communication 3

Major General Electives (15 credits)

Course Number Name Credits
COM 223 Persuasive Communication 3
COM 260 Advanced Public Speaking 3
COM301 Human Communication Theory 3
COM312 Media and Gender 3
COM 313 Nonverbal Communication 3
COM 488 Topics in Communication 3
JSC 330 Arab and International Media 3
JSC 480 Global Media Literacy 3
JSC 481 Global Change, Cooperation & News 3

Liberal Arts and Sciences Curriculum (LASC) courses

Free electives (6 credits)

CSC Elective (1 credit)